
FORM + FOCUS
Visibility. Growth. Leads.
For architects who want better clients — without doing it all themselves.
FORM+FOCUS is lead generation done for you — no content, no chasing, no guesswork.

Built on Hope
Most architects rely on word of mouth, chance referrals, or local visibility to bring in work.
And that’s fine — until it’s not.
the referral trap
When the pipeline dries up,
you’re left waiting.
Hoping someone remembers your name. That a project appears. That the phone rings.
That’s not a strategy.
It’s a gamble.
THE
GROWTH
PLAYBOOK
Five QUICK Ways YOU Can Get More Leads
A FREE PLAYBOOK
The Quiet Fix
I'm Ben.
I work with practices who are done with feast-or-famine — and ready for a steady stream of high-quality enquiries.
Without chasing. Without posting.
Without playing the algorithm.
Just smart positioning, quiet visibility,
and consistent leads.
BEN HOLROYD, BRAND ARCHITECT
For Practices That Want More
If you're here, chances are you're tired of relying on luck to land great projects. You want your practice to grow — but not at the cost of your time or sanity. You want better clients, better visibility, and better positioning. And you’d rather hand it off to someone who knows how — not become a marketer yourself.
That’s what FORM + FOCUS is for.